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Building Client Experience That Works While You Are Busy With Dogs
Create a strong client experience in your canine business without adding pressure to your working week. Learn how to build booking flows, communication touchpoints, and handover processes that keep your clients supported while you stay focused on the dogs in front of you.
Stephanie Roulet
Mar 83 min read


When Your Own Dog Ends Up Coming Last in Your Canine Business
Most dog trainers reach this profession because dogs are the centre of their world. They care deeply, think deeply, and want to give every animal the best chance at learning and living well. Yet somewhere along the way, many discover that their own dog sits quietly in the background while everyone else comes first. It is not neglect. It is not a lack of love. It is simply the reality of running a canine business with more responsibilities than one person can comfortably carry
Stephanie Roulet
Feb 214 min read


How Imposter Syndrome Can Quietly Limit Your Growth as a Dog Trainer
Imposter syndrome, comparison, and fear of judgement can quietly limit a dog trainer’s growth. Learn how external support, clarity, and an executive virtual assistant can help you gain confidence, widen your perspective, and move your canine business forward.
Stephanie Roulet
Feb 83 min read


AI Will Not Replace Your Expertise. It Will Help You Protect It.
Many dog trainers carry a natural scepticism about AI. That scepticism comes from a place of care. You spend years training, studying behaviour, and refining how you communicate with dogs and their owners. You are rightly protective of how that expertise is shared. The idea of a machine producing training advice can feel threatening, depersonalised, and risky. Those feelings are valid. AI for dog trainers. AI, used without boundaries, can create poor outcomes. Generic messagi
Stephanie Roulet
Jan 314 min read


I Wrote About the Alaskan Klee Kai for Edition DOG Magazine
Last year, my article on the Alaskan Klee Kai was published in Edition DOG Magazine, Issue 67.
Stephanie Roulet
Jan 223 min read


When Nuka and I Were Featured in Dogs Monthly Magazine
Back in February 2019, Nuka and I were featured in Dogs Monthly magazine in an article about her being the United Kingdom’s first gluten detection dog.
Stephanie Roulet
Jan 203 min read


I Was a Guest on the Canine Hoopers World Podcast
Last year, I had the absolute pleasure of being invited onto Canine Hoopers World, hosted by the wonderful Carrie. We spent over an hour talking about Alaskan Klee Kai, scent detection work, truffle hunting, and what it's really like training companion breeds for performance activities. My 3 Alaskan Klee Kai Little Wolves - Nuka, Cosmo, and Jura. It was brilliant fun. The kind of conversation where you forget you're being recorded because you're just chatting with someone who
Stephanie Roulet
Jan 84 min read


Why Working With International Clients Is One of My Strongest Advantages
Running a canine business already carries enough weight. You are supporting dogs, their people, and often your wider professional community. When the admin starts stacking up, the exhaustion that comes with it rarely stays inside working hours. This is where international support becomes more than a convenience. It becomes an advantage that genuinely changes how your business runs behind the scenes. I work with clients across the world, and this part of my service has grown i
Stephanie Roulet
Dec 4, 20253 min read


5 Time-Saving Tips for Busy Dog Trainers
For busy dog trainers, time is precious. With everything on your plate, finding ways to save time can bring big relief and help grow your business.
Here are five practical, actionable time-saving tips to help busy dog trainers reclaim their day.
Stephanie Roulet
Nov 28, 20252 min read


Truffle Hunting with Dogs: Featured in Goodwood Interview
Discover how to train your dog for truffle hunting. Read my Goodwoof interview about British truffle hunting, dog scent work, and our 2026 workshops at Goodwood Estate.
Stephanie Roulet
Nov 20, 20252 min read


Boundaries, Burnout, and Better Business: Protecting Your Energy as a Dog Professional
If you’ve ever found yourself replying to client messages at midnight or squeezing admin in between sessions, you’re not alone. Most canine professionals build their businesses from a place of passion, not with the intention of running on empty. But somewhere between the early excitement and the constant demands, boundaries blur, and burnout creeps in.
Stephanie Roulet
Nov 6, 20252 min read


Why Your Canine Business Admin is Costing You More Than You Think (And How to Fix It in 30 Minutes)
You didn't start your dog training business to spend three hours chasing unpaid invoices on a Sunday evening. You didn't become a dog trainer, groomer, physiotherapist so you could stay up until midnight responding to booking enquiries and updating spreadsheets. Yet here you are: brilliant at what you do, exhausted by everything else. You're working longer hours than you did in your old job, and somehow earning less per hour because half your week disappears into administrati
Stephanie Roulet
Oct 25, 20256 min read
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